How to Increase Clientele: 10 Tips for Gaining Repeat Customers
Anyone can start a business but gaining the trust of the public and establishing customer loyalty takes strategy.
The excitement of discovering or simply offering a version of the next best thing can cloud judgment and cause a lag in the progression of your business. It is imperative that you understand and utilize these 10 key elements to strengthen your brand which will, in turn aid in developing customer relationships.
Strategy, Execution, Edge, Cyclical vs Non cyclical, Website Building, Mailing List, Customer Service, Marketing, and your "why"will have a direct impact on customer service and the public's perception of your brand.
Strategy
What's your plan of action? How do you plan to go from point A to point B. Point "A" being your starting point, the place where you have yet to determine how you can get and keep the attention of your target market.
Vision
What is your vision for your company? What approach do you plan to take to reach and ultimately address your target audience?
Execution
Execution is the work required to carry out your strategy.
Edge
Find out who your competitors are and what their edge is. A company's edge is their advantage over other competitors.
Cyclical vs. Non-cyclical
Is your business cyclical or non-cyclical? Does your business provide a "need" or a "want" product/service?
Website
Whether brick and mortar or ecommerce, a website it crucial for ALL businesses.
Mailing List
Create a mailing list for your business and why it is important.
Customer Service
-Attitude
-Point of contact
-Reciprocity
Find out how these 3 points impact your business.
Marketing
Marketing is one of the most important aspects of running a successful business. A great product is worthless if potential buyers never see it. Find out how to market your business.
Your "Why"
Why do you want to market this particular product or service?
Aside from money, which we all need, what attracted you to this niche?
Is your product/service fulfilling a need or solving a problem?
Is your business a need or a want?
Learn how to use these 10 key elements to build your clientele list and increase your sales.
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