How to Improve SEO for Your Etsy Shop, Increase Traffic and Get More Sales

 

There are over 7 million shops on Etsy as of 2023. In order to stand out in your niche all aspects of your presence on the marketplace must be in in order.  From your presentation to what you do on the back end of your shop, it all matters.  A little under ten years ago I was able to make close to $2000 per month selling women's accessories. No outside promotion and Etsy Ads were not available then. All I had to do was create and post. The market is heavily saturated and handmade sellers are not competing with ready-to-wear shops and suppliers from around the world. This new change doesn't mean all hope is lost, you just need new tools and a plan to implement to better compete for the attention of your target audience.

• Photos: Make sure your photos are clear and visitors have a clear view of what you're selling. Whether it is a t-shirt, a photo or a t-shirt featuring a photo, What you're selling should be obvious. Make sure the item fits in the photo frame and leave some space around your item. Use the alternative text space available on each photo to describe your item to the visually impaired and SEO search engines. Examine your photos and Etsy page, when you look at your item photos would you feel compelled to purchase, as a consumer? Would you want to click on the photo to learn more about the item? Adjust accordingly.

• Use targeted keywords: Use relevant and targeted keywords in your shop title, product titles, descriptions, tags, and categories. This will help Etsy's search algorithm to understand what your shop and products are all about, and show them to the right audience.

• Optimize product titles and descriptions: Use descriptive and accurate product titles and descriptions. Include all the necessary details about the product such as materials, dimensions, color, and any other relevant information. This will help shoppers to find your products easily.

• Build backlinks: Build quality backlinks to your Etsy shop by collaborating with bloggers, influencers, and other websites in your niche. This will help to improve your shop's domain authority and ranking in search engine results.

• Promote your shop: Promote your Etsy shop on social media platforms, such as Instagram, Facebook, and Pinterest. This will help to increase visibility, traffic, and sales.

• Offer excellent customer service: Offer excellent customer service by responding to inquiries promptly, processing orders quickly, and providing quality products. Positive reviews and feedback will help to improve your shop's reputation and ranking in Etsy search results. With so many options available, what your customer is unable to get from you they will find in another shop and owner. Allow your service to encourage customer loyalty.

Remember, SEO takes time and effort, so be patient and consistent with your efforts. Regularly review and update your listings and keywords based on what's working and what's not. With time, your Etsy shop can achieve higher rankings and increased traffic.

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